Transforming complex mortgage data into clear, actionable insights for home buyers, all in one online tool.
Insight emerged from a clear market need: a truly unbiased mortgage calculation tool. Unlike platforms tied to financial institutions, our core mission was to provide users with transparent, comprehensive information, free from sales incentives. The project aimed to address a significant gap in the home-buying journey by giving prospective homeowners the power to understand the actual cost of their investment.
Challenges:
UX/UI DesignUX/UI Design | Development | Project Management | Quality Assurance | Support | Research and Development
The name Insight was chosen to embody its dual purpose: helping users “see” all home-buying costs while signifying their goals are “in sight.” This meaning is visually reinforced by the Insight logo, a clever merge of four symbols: an arrow for progress, plus/multiplication signs for calculations, an eye for clarity, and an asterisk for hidden details. This cohesive brand identity underscores transparency, clear progress, and empowered decision-making for prospective homeowners.
While the core mission of Insight is to provide unbiased, factual information, its design is equally critical to achieving this goal. The platform is crafted to deliver a user-friendly experience, enabling prospective homeowners to easily navigate and understand complex mortgage calculations.
Insight emerged from our direct experience building financial tools for institutions. We identified a critical gap: the public needed truly transparent, unbiased mortgage information. This realization drove us to create an independent platform, empowering individuals with the clear financial understanding essential for one of life’s biggest investments.
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