PROJECT CASE STUDY

Careers Website

A Canadian mutual fund and ETF manufacturer wanted a new look for their Careers website.

Project Overview

A large Canadian financial services firm specializing in mutual funds and ETFs sought to revamp its Careers website. With over 1,400 employees, the company recognized the importance of attracting top talent, but their outdated and cumbersome website was hindering their recruitment efforts.

Challenges:

Unclear Applicant Preferences: Determining what information was most valuable to potential hires.
Brand Alignment: Integrating new brand guidelines from the parent company.
New Graduate Focus: Tailoring content and messaging to appeal to this specific demographic.

Private Client

We have removed all identifying features of the project from this case study to maintain client confidentiality.

Services

Project Management | UX/UI Design | User Testing | Development | Quality Assurance

Tools

The Process

1. Discovery

Every project is unique. Our team has established an effective and detailed approach to getting to know each brand and business goals.

2. UX Research

We create user personas and journeys to understand behavioral aspects and valuable insights into what users expect from your website.

3. Design

Based on UX Research, our UI designs follow web accessibility guidelines and are created for mobile, tablet and desktop screens.

4. Development

We create websites and web applications using various programming languages and tools for both front-end and back-end development.

5. Quality Assurance

We ensure that your website operates flawlessly, including accessibility for people of all abilities.

Our Results

27,000 site visits

The Careers website received 27K visits in the first 6 months after launch.

Give users what they want

To understand what mattered most to potential hires, six new employees were interviewed about their experience with the company’s application process. These insights revealed that many applicants valued the company’s awards and recognition, leading to a design decision to prominently feature these achievements.

Fresh new site

The updated website included intuitive navigation and a call to action to browse open job postings on every page. The imagery, colours, typography and style aligned with their new brand guidelines.