Interad Logo
WHO ARE WE
PRODUCTS & SERVICES
PORTFOLIO
SITE MAP
CONTACT US
v3
Interactive Marketing Solutions: Marketing Strategy › SEO/SMO › Email Marketing › Web Analystics › Web Content › Targeted Marketing › Interactive and Multi-Channel Marketing › Focus Groups › E/Phone Surveys › Expert User Panels
Web ServicesStrategyInteractive Marketing Solutions
Your Web presence is but one channel touching your customers... Not only do you need a multi-channel approach to fulfilling your customers’ needs, but increasingly, you need to tap into the wealth of information your site provides about your potential and existing customers. Let us help you tap into and utilize this often underutilized and readily available wealth of information.
Search Engine Optimization & Social Media Optimization Search Engine Optimization & Social Media Optimization
Web presence, positioning and visibility are vital components of your success and our team will provide you with a comprehensive solution. We keep visibility in mind when developing your site. By keeping in line with all major search engine and accessibility guidelines, we ensure that your site will be indexed and ranked among the top of your field. 		Real Deal: RBC sites are consistenly ranked in the top of their field.
Web Analytics Web Analytics

As design and development technologies and strategies evolve and as user adoption and know-how of the online medium increases, increasingly higher levels of intelligence and data are required to maximize the output of your Website. This is why we always urge our clients to engage themselves in Web analytics, either by retaining Interad, or by using in-house capabilities.

Web Analytics is essentially the collection and use of key data on the users of your Website. Such information as hits, visitor and page view, is collected and compiled in order to paint a clear picture of your customers' behaviour. While the "what" (the hard data) is relatively simple enough to compile, the real benefit is in the "why". Our expertise is in using the data collected to initiate improvements to your site, by asking and finding answers to the reasons for less-than-optimum user navigation experience on your site.

Real Deal: Interad used Web analytics with RBC's mortgage and credit card online applications to build customer-centric site enhancements that reduced abandon rates and increased completion and conversion rates.
Copyright © 2010 Interad Corp.